Breakfast Communication Toolkit
The Virginia Department of Education (VDOE) launched a statewide attendance campaign, #AttendanceMattersVA, to address chronic absenteeism in Virginia schools. The agency identified expanding Breakfast after the Bell (BaB) programs as one of five effective strategies to reduce chronic absenteeism. The breakfast communication toolkit provides school nutrition professionals and school division administrators with resources to market the School Breakfast Program (SBP), educate school and community stakeholders about the benefits of BaB programs, and, ultimately, increase student breakfast participation.
Download the Breakfast Communication Toolkit to access:
- social media captions,
- template emails,
- a press release template,
- talking points,
- Superintendent quotes, and
- links to further resources.
Additionally, download and distribute the following resources to promote your Breakfast after the Bell programs.
- Breakfast PowerPoint Slides (PPT)
- Breakfast One-Pager (PDF)
- Images (see below)
The images above are courtesy of Louisa County Public Schools.
The images above are courtesy of the VDOE-SCNP and Chesterfield County Public Schools.