News & Announcements
Nominations for 2022-2023 Career and Technical Education Curriculum Review Committees
The Office of Career, Technical, and Adult Education is accepting nominations for the 2022- 2023 curriculum review committees. School divisions may nominate a Career and Technical Education (CTE) teacher for any of the 49 committees. Approximately 12 applicants will be selected to serve on each committee. All nominees who wish to serve on a committee must complete the web-based application using the CTE Application Processing System (CTEAPS). Refer to Superintendents Memo 114-22 for more detail.
Marketing programs prepare students for postsecondary education and careers in marketing, finance, hospitality, management and entrepreneurship. Instruction in the Marketing, Hospitality & Tourism, Business Management & Administration, and Arts, A/V Technology & Communications, career clusters enable students to gain knowledge and skills in:
- business law
- channel management
- customers relations
- emotional intelligence
- financial analysis
- marketing-information management
- marketing planning
- professional development
- product/service management
- strategic planning
The following courses were revised for implementation during the 2021-2022 school year. All curriculum frameworks are available through VERSO from the CTE Resource Center:
- Digital and Social Media Marketing (8125)
- Marketing Management (8132)
- Sports and Entertainment Marketing (8175)
- Sports and Entertainment Management(8177)
Safety Best Practice Guide for CTE
The Safety Best Practice Guide for CTE-This is a Word document. is a collection of best practice resources used to assist school divisions in the development of a local safety school safety plan.
- Marketing Course Listing-This is a Word document.
- Essential Competency List for Marketing – Virginia's CTE Resource Center
- Industry Credentialing
- Equipment Resource Guide - See Equipment for CTE Programs
Career and Technical Student Organization (CTSO)Virginia DECA Organization
Prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high schools and colleges around the globe. For more information, visit the CTSO web page.
High-Quality Work-Based Learning (HQWBL)
Career and Technical Education Work-Based Learning Guide-This is a Word document.is based on the redesigned methods of instruction effective August 4, 2022. This implementation guide focuses on the 12 types of HQWBL methods of instruction used in Virginia; job shadowing, service learning, mentorship, externship, school-based enterprise, internship, entrepreneurship, clinical experience, cooperative education, youth registered apprenticeship, registered apprenticeship, and supervised agricultural experience, along with opportunities for students to earn one credit toward graduation in addition to any credit earned through the associated CTE course in cooperative education, internship, entrepreneurship, youth registered apprenticeship, and supervised agricultural experience for completing 280 hours of work experience and one-half credit for 140 hours of work experience in mentorship. It includes Virginia regulations and guidelines for the administration of HQWBL and provides resources for Work-Based Learning coordinators. School divisions should use this guide to implement HQWBL offerings locally.
Per Code of Virginia § 22.1-253.13:4, students are required to
- complete an Advanced Placement, honors, International Baccalaureate, or dual enrollment course; or
- complete a high-quality work-based learning experience, as defined by the Board; or *
- earn a career and technical education credential that has been approved by the Board.
*Excluding: Job Shadowing and Mentorship of less than 140 hours.
College, Career and Civic Readiness Indicator (CCCRI)
The College, Career and Civic Readiness Indicator is scheduled to be part of accreditation ratings starting in the 2023-2024 accreditation year, based on data from the 2022-2023 school year. School accreditation will be measured on graduating seniors having completed at least ONE of the following during high school:
- Receive credit for advanced coursework (AP/IB/DE); or
- Be a CTE completer and earn a CTE credential; or
- Complete a Work-Based Learning experience:* or
- Complete at least 3 state-approved Junior Reserve Officers' Training Corps (JROTC) courses.
For more information related to the implementation of the CCCRI:
Frequently Asked Questions-This is a Word document. – January 13, 2021
Superintendent’s Memo #236-21-This is a PDF document. – August 20, 2021
*Excluding: Job Shadowing and Mentorship of less than 140 hours
- Virginia Association of Marketing Educators (VAME)
- Virginia DECA Foundation
- Marketing Education Association (MEA)
- Association for Career and Technical Education (ACTE)
- Virginia Association for Career and Technical Education (Virginia ACTE)