School Quality Profiles Win National Awards
RICHMOND, Va. – The Virginia Department of Education’s School Quality Profiles website has garnered two awards from the National School Public Relations Association. The association – which represents communications professionals from school districts across the nation – recognized the interactive school report cards with its Golden Achievement Award and its Award of Merit for publications and electronic media.
“The School Quality Profiles have brought a new level of transparency to public education in the commonwealth,” Superintendent of Public Instruction Steven R. Staples said. “I thank NSPRA for recognizing the efforts of department communications and information management staff to create a resource that informs parents and communities and encourages continuous improvement for all schools.”
The two NSPRA awards were announced on June 19 and are the second and third recognitions for the School Quality Profiles. Last month, the Richmond Technology Council — also known as RVATech — presented its public sector “Innovation in Utilization” award to the Virginia Department of Education for the reports. The award recognizes the creative use of existing technology for the benefit of an organization or the public.
School Quality Profiles include interactive pie and bar charts that allow for easy comparisons of the academic performance of demographic groups within a school, division or the commonwealth. The charts also allow users to compare school-level performance with performance in the division and statewide. The reports also include interactive presentations on absenteeism, suspensions and expulsions, and eligibility and participation of students in school nutrition programs.
The online reports – which were launched last October – were developed in response to the General Assembly, which directed the state Board of Education in 2015 to redesign Virginia’s 15-year-old school report cards to more effectively communicate about the status and achievements of Virginia’s public schools.Additional reports will be added to the School Quality Profiles as the Board of Education revises the commonwealth’s school accreditation standards and implements the federal Every Student Succeeds Act of 2015.