Marketing programs prepare students for postsecondary education and careers in marketing, finance, hospitality, management and entrepreneurship. Instruction in the Marketing, Hospitality & Tourism, Business Management & Administration, and Arts, A/V Technology & Communications, clusters enable students to gain knowledge and skills in:
Since marketing careers require strong academic skills, Virginia’s academic standards in English, mathematics, science and history/social science are correlated with the marketing curriculum.
WBL is a school-coordinated, coherent sequence of on-the-job experiences that are related to students’ career goals and/or interests, are based on instructional preparation and are performed in partnership with local businesses, industries or other organizations in the community. For more information on WBL methods of instruction, visit Work-Based Learning.
DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe. DECA enhances the preparation for college and careers by providing co-curricular programs that integrate into classroom instruction, applying learning in the context of business, connecting to business and the community and promoting competition. Student members leverage their DECA experience to become academically prepared, community oriented, professionally responsible, experienced leaders. Through participation in local, district, state and international activities, DECA members develop a better understanding of the business world, increase awareness of their civic obligations and develop social poise and leadership skills.
DECA is organized into two unique student divisions each with programs designed to address the learning styles, interest and focus of its members. The High School Division includes 190,000 members in 3,500 schools. The Collegiate Division (formerly known as Delta Epsilon Chi) includes over 15,000 members in 200 colleges and universities. See Virginia DECA for more information about DECA in Virginia.
The following courses were revised for implementation during the 2014-2015 school year. All curriculum frameworks are available through VERSO from the CTE Resource Center:
- Digital Marketing (Formerly Internet Marketing) 8125
- Entrepreneurship Education 9093
- Advanced Entrepreneurship Education 9094
- Introduction to Fashion Careers (Formerly Introduction to Fashion Design and Marketing) 8247/8248
The following courses will be revised in 2014-2015 for implementation during the 2015-2016 school year. All curriculum frameworks are available through VERSO from the CTE Resource Center:
- Marketing Management 8132
- Fashion Marketing 8140
- Advanced Fashion Marketing 8145
- Travel & Tourism 8165
- Advanced Travel & Tourism 8167
- 2014-2015 Reference Sheet (PDF)
- 2014-2015 Calendar of Events (PDF)
- Essential Competency List for Marketing – Virginia's CTE Resource Center
- Administrative Planning Guide for Marketing
- Equipment Resource Guide - See Equipment for CTE Programs
- Licensure Endorsement Requirements – Marketing Education (PDF) – See 8VAC20-22-270 on page 38 of the Licensure Regulations for School Personnel document.
- Industry Credentialing
- Career Planning Guide
- Virginia Association of Marketing Educators – VAME
- Virginia DECA
- DECA, Inc.
- Collegiate DECA
- Virginia DECA Foundation
- Association for Career and Technical Education - ACTE
- Virginia Association for Career and Technical Education - VACTE
- Marketing Education Association – MEA
Marketing Teacher Licensure Programs
Virginia CTE Marketing Listserv
If you are not on the Virginia CTE Marketing listserv, contact Sharon Acuff at firstname.lastname@example.org to be added.